ii)REGULATING FOR THE NEW ECONOMY
iii)CLEARING HOUSE FOR THE INDUSTRY
The piracy problem has been raised by the Industry to such an extent
that it needs no further elaboration. What needs to be repeated
is the need for the fight against it to continue. SIMCA continues
to play a leading role in this fight. A major portion of the Industry's
problem would be non-existent if piracy is controlled.
In 2006, SIMCA created an Anti-Piracy Cell under the superintendence
of Retd.S.P. Under his supervision a number of raids have been conducted
with substantial seizures and arrests. At present, the Cell operates
in Tamilnadu only. However, during the recent spate of Police action
in Kerala, SIMCA officials were in Trivandrum to liaise with the
Authorities on behalf of its members. This resulted in considerable
mitigation of the hardship of the members.
SIMCA members are at liberty to keep the Cell informed of any Pirate
activity in their area to enable SIMCA to plan for future action.
REGULATING FOR THE NEW ECONOMY
It is important to realize that several new modes have come to
the forefront to cater music to the listeners. The Radio, an old
mode, has taken on a new avatar and is presenting itself with new
and much improved features, both in technical and programme format.
The Internet has revolutionized dissemination of music by making
it available in the homes of millions through the Computer and through
Kiosk located at different outlets.
Ringtones have become a twenty-first century phenomenon and has
turned the fortunes of the Music Industry on its head.
What is common to all these innovations is the music itself. It
continues to be copyrighted and belongs to members of the Industry.
It is important that the Broadcasters and the Websites are made
aware that remuneration is due to the Industry every time Music
is used commercially. A mechanism will have to be put in place to
ensure a reasonable share of the revenues that this utilization
of music generates is given to the copyright owner. SIMCA is ideally
positioned to play this role and is doing so in all the 4 Southern
It may be pertinent to mention the following measures taken by
SIMCA in this regard:-
1. FM Radio: Agreements have been made with all FM Broadcasters
in Tamilnadu, Andhra Pradesh and Karnataka. This has been achieved
amicably. Which has not been the case with PPL who are still in
2. Worldspace Radio: SIMCA has been able to secure a favourable
tie-up for 3 years. The Revenues are on an upward moving arrangement
and will be a constant source of earning for the members.
3. All India Radio: In the year 2000, none of the SIMCA members
were registered with this the largest Broadcaster in the Country
although their Music was being utilised. Today most of them are
registered and are receiving their back Royalties systematically
Since 2002, SIMCA organized Ringtone Revenues for its members
through a number of Content Providers (CPs). These CPs, in turn,
made these available to the Mobile Operator. Due to the overwhelming
popularity of SIMCA content it has been possible to obtain for its
members, especially for its Film-song labels, an Advance against
Ringtone Income. This has helped the members to negotiate for more
Due to the low penetration of Personal Computers and Broadband
Connections, Digital Downloads has not attained the popularity as
in the West. However SIMCA has begun creating the necessary Data-base
and Content Library for its members. Limited number of content has
been delivered to USA-based sites with encouraging results. SIMCA
hopes to create its own data-bank in 2007 for back-ending with a
number of sites in India and abroad.
The introduction of the Kiosk model for Downloads has given the
creation of the data-bank a sense of urgency.
CLEARING HOUSE FOR THE INDUSTRY
SIMCA will have an increasingly important role to play in playing
the arbiter in all disputes within the Industry. With the proliferation
of Rights that are today created from a Recording it is relevant
that there should be a Dispute Resolution Agency to effectively
resolve issues before they get out of hand. India is a major Music
creating Country with its music reaching far corners of the globe.
The Indian diaspora has given "Indian Music" universality.
There is a need to have a Clearing House to inform all participants
of the owners of the huge catalogue of Indian Music so that contact
is established quickly and misunderstandings resolved swiftly. Again
SIMCA is ideally placed to fulfill this role.